A small business could not ask for a better platform than Facebook to run an effective ad campaign to test their services. With Facebook Ads, you not only get to reach an audience of over 1.4 billion people around the world and set your own budget for the campaign, you also get to target specific audiences based on your interests.
Many small to large businesses, including Coca-Cola, McDonalds, Adidas, have already found success through Facebook Advertising. But, will it work for you? Is there a way to get better results? In this article, we’ll explain everything you need to know about Facebook Advertising and a few things you can do to make your ad campaigns more successful.
Why Advertise On Facebook?
One of the most attractive features of Facebook Advertising is that it’s cheaper and easier to set up an ad campaign with Facebook than most other platforms. It’s the best place for you to experiment with advertising without taking a big risk or spending too much money.
Facebook currently uses sophisticated technologies for tracking user behavior and their browsing habits to show them advertisements based on their interests and web browsing history. This makes sure that your ad will only be shown to users in your specified target audience and reassures that your money will not go to waste.
Over 581 million users on Facebook access the social network only through their mobile devices. It’s a great opportunity for you to target mobile users, especially if your business is related to mobile and communications market.
Facebook Advertising also allows you to customize your campaign to reach specific goals and results. Plus, the site offers plenty of tools for you to easily gather stats and insights through your ad campaigns as well.
5 Steps To Plan Your Ad Campaign
From boosting website traffic to increasing page Likes and raising brand awareness, Facebook Advertising can be used in many different ways to achieve different results. So, it’s important that you properly plan your ad campaign before investing your time and money.
- Determine the Objective Of the Campaign
You can optimize each of your Facebook ad campaign to achieve specific results or you can create several campaigns at once to reach several goals at once. Here are the different objectives you can reach with Facebook Ads.
- Page likes.
- Clicks to the website.
- Website conversions.
- Video views.
- Page post engagement.
- Offer claims.
- App installations.
- App engagement.
- Event responses.
- Find the Right Audience
Facebook pages come equipped with an interesting tool called “Page Insights”. Using this tool, you can learn many things about people who have been visiting your page, including their interests, age, gender, location, as well as which posts received the most engagement, page reach, and much more.
Dig deep into this data to find your perfect audience to target in your ad campaign. Then you can setup your ads to target specific audiences based on different geo locations, age, gender, and interests.
- Setting Up Your Budget and Schedule
Prices for Facebook ads may vary depending on your target audience. For example, if you target an audience from the US, you’ll receive about 4 – 16 Likes per day for spending $5 USD. But, if you target an audience from the UK, you’ll get 6 – 26 Likes per day for spending the same amount. Then again, it depends on your target audience’s location, interests, and the age difference.
Facebook will also give you easy one-click options for scheduling you campaigns for a week, two weeks, and a month. Or you can customize the campaign to end on a specific date. Facebook users are more active on some days of the week than the others. Use page insights to find out which day of the week is best to launch your campaign.
- Optimize Ad Copy and Images for Your Audience
If you count the number of ads you have clicked on while browsing Facebook over the years, it will probably be a small number because we rarely see an ad good enough to stop and respond. Just like you, other people also respond only to attractive and intriguing ads that arouse their curiosity.
Make sure to optimize your ad to attract your target audience. Use the color psychology to create images that spark emotions and write a copy that speaks to their hearts. Remember to use the ideal Facebook Ad image size to generate effective results.
- Monitor and Customize Your Ad
If you’ve made a mistake in your ad or want to make a change after launching the campaign, it’s not too late to make some adjustments. Facebook allows you to customize your ad even after launching the campaign to change the images, links, text, or to increase your budget.
Go to your “Ads Manager” to monitor the progress of your ad and see how well it performs. Once the campaign is complete, generate a report to learn from your ad campaign and gather insights.
The data you collect through your Facebook ad campaign will help better understand your audience to create more effective content for your social media channels and promote your products. Do a few more experimental campaigns to see which type of ads work best. Then start planning for your larger promotional campaigns.
Willi Van Boven
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